CONTENT CURATION: Making Information Meaningful Again
With an average of 600 tweets per second; 900,000 blog posts per day; 13 hours of video uploaded to YouTube every hour; and 700,000,000 photos uploaded to Facebook monthly, if your brain isn’t already...
View Article3 Takeaways so Higher Ed Can Smell Like Old Spice
Like the rest of the web, I’ve fallen in love with and have enjoyed reading about (and, of course, watching) the online video campaign Wieden+Kennedy did for Old Spice this week. If you need any...
View ArticleEFFECTIVE MOBILITY: Build Apps with Staying Power
I was reading through Mashable’s daily Tweets and the link to this headline caught my attention HOW TO: Develop iPhone Apps With Staying Power. As an iPhone owner I go through a lot of apps. They...
View ArticleFriending the Fear: Having Confidence in Social Media (Guest Blog)
Emily Muhlbach is the media relations manager for Mount Mercy College in Cedar Rapids, Iowa. She oversees the institution’s Facebook and Twitter accounts, and serves as a resource on social media...
View ArticleThinking Inside the Box (Guest Blog)
Matthew Minard is Senior Photographer for Baylor University’s Marketing and Communications division in Waco, Texas. As one of the University’s primary shooters, Matthew provides photography for the...
View ArticleMedia Guide to Nowhere
Are you still compiling a Media Guide? If so, you might want to ask yourself why. Media Guides, sometimes called Experts Guides, as any PR person who’s been around the block a time or two can tell you,...
View ArticleEveryone Keeps Building Tools for Higher Ed… or Maybe I’m Just Optimistic
When a new product is announced or my attention is finally drawn to it, I’m always excited to see if it has a potential use in higher ed. More often than not, I find a way to see (or, admittedly,...
View ArticleSocial Networking Social Good
Charitable initiatives makes for superb content that generates audience goodwill and meaningful engagement. As many of us are looking for ways to create unique and engaging content, it's time to think...
View ArticleLEVEL UP YOUR CUSTOMER EXPERIENCE: Use Video to Create Helpful How-to Tools
In our latest issue of Brand Bounce we ran an article on the value of adding user-generated video content to your Web presence (website as well as social media sites). The type of content we were...
View ArticleKeeping Your Students Involved Over the Summer
I am still working my way through the exciting discussion topics provided to me on social networks when I had writers block about a month ago (which is now a precursor to the new “Ask a Marketing...
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